Monica Loretti has spent close to 20 years creating wedding dresses in Italy. It's made in their own facilities, with a team of more than 300 people and their own fabric mill, so quality control starts from the very first thread.

Every dress carries proper Italian craftsmanship, built around lace designs you won't find anywhere else. The collection spans a lot of moods: romantic lace, boho movement, sleek modern lines, even styles built for a simple city hall ceremony.

Whatever kind of bride you are, there's likely a Monica Loretti gown that already feels like you.

Every gown is made to order in Italy, with personalisations available if you want to make it your own. Lead time sits at approx 16 weeks.

Monica Loretti style 8321 V-neck lace A-line wedding gown by an ornate fence
For one exclusive Friday and Saturday only, we are welcoming the Justin Alexander Trunk Show to the Sunshine Coast. This special event features a thoughtfully curated collection of luxury gowns not normally available to try on locally, offering brides a rare opportunity to experience this renowned heritage designer without travelling to a capital city. You will enjoy a complimentary personalised appointment with the Brides First Forever team, working alongside Sandra, the Australian Justin Alexander representative with over 40 years of industry expertise. Brides who purchase during the trunk show will also receive 10% off their gown. Appointments are essential and availability is limited.